Build your privacy policy

What is a privacy policy and why do you need one?

A privacy policy is a legal document that tells visitors exactly how your website or app collects, uses, stores, and shares their personal information. If you run any website that processes personal data, you are legally required to publish one under regulations such as the GDPR (European Union), CCPA/CPRA (California), COPPA (children under 13), and India's DPDP Act. Even outside those jurisdictions, payment processors like Stripe and PayPal, app stores, and advertising networks like Google AdSense all require a compliant privacy policy before you can use their services.

The good news is that you don't need a lawyer or a $500 template. Our free privacy policy generator walks you through five short questions about your business. Based on your answers, it builds a customized policy that covers the specific services you use, the data you collect, and the jurisdictions that apply to you. Your answers never leave your browser, so nothing is stored on a server.

What a good privacy policy includes

A compliant privacy policy is not a wall of legalese. It is a clear, plain-language statement of your data practices. Here is what regulators expect to see:

• What data you collect — names, emails, IP addresses, cookies, analytics, payment details, and any data from third-party services.
• How you use it — providing the service, improving the product, sending communications, or targeted advertising.
• Who you share it with — processors, analytics providers, ad networks, and any other recipients.
• How long you keep it — retention periods and deletion procedures.
• User rights — access, correction, deletion, portability, and the right to opt out of data collection or sale.
• Contact and enforcement details — your contact information, complaint channels, and policy update dates.

The generator produces all of these sections automatically, formatted for the regulations you select, and lets you export the finished policy as HTML, Markdown, or plain text to host on your own site.

Privacy policy examples and guides

Not sure which regulations apply to you? Our compliance guides cover the most common situations: the differences between GDPR and CCPA, what Google AdSense requires from publishers, and a ready-to-use GDPR privacy policy template with generator tips. You can also read about why your website needs a privacy policy in the first place.